Hathaway becomes new face of Lancome

Anne Hathaway is to be the new face of Lancome. The Devil Wears Prada star has been signed up to promote the international luxury cosmetics giants’ new fragrance.
Odile Roujol, president of Lancome International, said, “Anne Hathaway is a radiant young woman who perfectly embodies modern femininity. We know she will portray all the passion and excitement of our new fragrance.”

Anne, 25, will follow in the footsteps of past Hollywood stars who have been Lancome spokesmodels, including Isabella Rossellini, Juliette Binoche, Uma Thurman, Mena Suvari, and Drew Barrymore. Last year, Clive Owen became the first spokesman for Lancome’s men’s skincare range. Anne’s ad campaign for the new fragrance will be launched in September.